Meet The Founders

Lisa Johnson

Lisa Johnson is a Global Business Strategist and Sunday Times Bestselling author.

She is a trailblazer in the coaching and mentoring space and is passionate about helping others to grow their businesses.

This passion and belief that business is not complicated led to the founding of The Business Success Company with Karen Paylor.

She is also the founder of That Strategy Co, an innovative and unique space providing a new standard of accredited training for online business owners.

Lisa has featured on numerous TV shows and has appeared in national newspapers and magazines including Forbes, The Telegraph, Psychologies, The Guardian and Fast Company as well as being the money expert for Femail. Her Podcast Making Money Online has been downloaded over 420,000 times, and reached number one in the business podcast charts.

No stranger to online selling, Lisa has had several multi-million course launches, with one launch earning £1.2 million in the first hour of sales.

Overcoming a difficult childhood in social housing led her to be the supportive yet bold, straight-talking strategist she is today, believing that anyone can become successful, no matter their background.

She took herself from £30,000 in debt to become a successful entrepreneur making over £20m and helping thousands of people in just 7 years.

Now she is inspiring others to follow in her footsteps.

She lives in Bedfordshire, England with her husband and twin sons but spends as much time as she possibly can travelling.

Karen Paylor

Karen Paylor is co-founder and COO of The Business Success Company and Operations Director for That Strategy Co.

Her career in planning and project management saw her deliver numerous complex corporate projects such as stock disposals, a housing PFI, and she was Head of Integration Planning for a large merger of two housing associations.

In July 2022, Karen was approached by Lisa Johnson to become her Operations Director. The role was created to utilise Karen’s broad and dynamic skillset, giving Karen the opportunity to play a key role in the operational growth of the business, contributing to a £2.9m launch in March 2024.

Karen is passionate about Project Management. She is adept at analysing a strategy and outline brief, leading her to assess opportunities, identify risks, improve processes, and deliver timebound and measurable results.

Her corporate roles have given her a deep understanding of managing budgets, team management, planning, processes, stakeholder relationships, risk awareness and she had successfully transferred these skills to the online world where she has learnt to be more agile and more visible, and less risk averse.

Her ability to successfully forge and maintain relationships and to understand, interpret and deliver to the terms of complex contracts meant she was ideally positioned to create the ground breaking The Business Success Company with Lisa.

She believes passionately in honesty, fairness to all, being ethical and creating the best customer experience.

Karen lives with her husband in London, and when she’s not working, can usually be found in the gym or shopping.

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